Frequently Asked Questions

Everything you need to know about AI-powered GEO/SEO with Rank Labs.

How does Rank Labs differ from a traditional SEO agency?

Rank Labs is built around continuous execution, not occasional recommendations. We audit your site every week, resolve eligible technical issues, track search rankings and AI visibility, identify content opportunities, and report exactly what changed. With Full Management, we also maintain your website, publish approved content, and manage business listings—so the work moves from analysis to implementation.

What's included in GEO + SEO ($1,500/mo)?

GEO + SEO includes weekly site audits (100+ checks), keyword rank tracking via DataForSEO, monthly improvement reports showing before/after metrics, technical SEO monitoring (canonical URLs, sitemaps, schema markup), and AI engine visibility tracking across ChatGPT, Gemini, Claude, and Perplexity.

What's included in Full Management ($2,500/mo)?

Full Management includes everything in GEO + SEO plus: complete site hosting on Cloudflare Pages, blog approval pipeline (drafts → you approve → we publish), internal link architecture optimization, business listing management (Google Business Profile, Bing Places), conversion-focused A/B testing, service-area landing pages, and priority same-day fix processing.

How quickly will I see results?

SEO is a long-term strategy. Most customers see measurable ranking improvements within 3–6 months. Our weekly audits catch issues immediately — broken links, missing tags, and crawl errors are fixed within days, not months. Our 12-month benchmark targets 75–100% organic traffic increase and 100+ keywords in the top 20 positions.

Do I need to know anything about SEO?

No. Rank Labs is fully managed. We handle all technical SEO, content creation, and reporting. You receive clear, jargon-free weekly reports showing your site's health score, keyword rankings, and what was improved. If something needs your attention, it's clearly explained in plain English.

What is GEO (Generative Engine Optimization)?

GEO is the emerging practice of optimizing your site for AI-powered search engines like ChatGPT, Gemini, Claude, and Perplexity. Unlike traditional SEO (Google-focused), GEO ensures your business appears in AI-generated answers. Our weekly reports include per-engine scores and a 6-step GEO checklist covering schema markup, backlinks, and business listing consistency. GEO's advanced tier is ASO (Agentic Search Optimization) — making you not just cited, but the business an AI actually chooses when it's asked to take the next step.

What is ASO (Agentic Search Optimization), and is it the same as App Store Optimization?

ASO stands for Agentic Search Optimization, and we also call it being "agent-ready." It's the work that gets your business chosen by an AI assistant that's actually doing something for a customer — not just mentioned in an answer. GEO gets you cited; ASO gets you chosen. And no, it is not the same as App Store Optimization — that "ASO" is a completely different discipline from the app world. Ours is about being the business an AI agent selects when it's asked to compare options and take the next step.

What's the difference between GEO and ASO?

GEO (Generative Engine Optimization) gets you quoted — your business shows up in the answer when someone asks ChatGPT, Claude, Gemini or Perplexity a question. ASO (Agentic Search Optimization) gets you chosen — when the AI has to actually pick a business to recommend or start a booking, it picks the one whose hours, prices, location, service list and booking link it can read as data. About 40% of the work is shared (schema markup, accurate business details, AI-crawler access). GEO adds the content layer; ASO adds the action layer.

What does "agent-ready" actually mean for my business?

Being agent-ready is a ladder, not a switch. Level 0 — Invisible: no structured data. Level 1 — Identified: a machine can tell who you are and where. Level 2 — Screenable: it can answer the routine questions (hours, prices, quality, service area). Level 3 — Reachable: there's a machine-usable way to start a booking or enquiry. Level 4 — Verifiable: a machine can tell whether you actually have openings. Level 5 — Transactable: the agent completes the booking end to end. For most businesses, the highest-return work sits at Levels 3 and 4.

Is ASO included in my plan?

Yes. Both plans include agent-readiness. GEO + SEO measures and reports your Agent-Ready score and level every week, plus audits your hours, pricing, reviews and booking path. Full Management implements it — machine-readable hours, exact-price offer markup, a published booking entry point, and an availability signal — all deployed and maintained for you.

How do weekly audits work?

Every week, we crawl every page of your site and runs 100+ SEO checks — title tags, meta descriptions, H1 structure, canonical URLs, Open Graph tags, schema markup, page speed, mobile friendliness, broken links, image alt text, and more. You receive a branded HTML report with your score, grade, findings, and fix-it prompts. The report also includes keyword rankings, backlink monitoring, and AI engine visibility scores.

What if I find something wrong in my report?

Every report includes fix-it prompts. Simply reply to the report email describing what you want us to address — for example, "Fix the canonical URLs" or "Add meta descriptions to the blog posts." Our fix system processes approved requests, applies the changes, re-crawls, re-audits, and sends you an updated report confirming everything is resolved.

Can I cancel anytime?

Yes. All Rank Labs plans are month-to-month with no long-term contracts. You keep full ownership of your site, content, and domain — nothing is locked into our platform.

How do I get started?

Visit our services page to compare plans. Choose GEO + SEO ($1,500/mo) or Full Management ($2,500/mo), provide your website URL, and complete checkout via Stripe. Your first SEO audit arrives within 24 hours, and weekly reports begin on your scheduled day (Mon–Thu).

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